09.July 2019

Design and Communication Skoda Auto

Design and Communication Skoda Auto

 

In November, an international event called Design and Communication Skoda Auto took place in Prague´s Centre for Contemporary Art. The guests, together with the journalists from the automobile and lifestyle media had the opportunity to get acquainted with the new and unique concept “Vision L&K“ that was introduced by car factory based in Mlada Boleslav. The premiere presentation of Vision concept was accompanied by unique lighting installation “Eruption”, which was designed by Jaroslav Bejvl fom the company Aldit, based in Lučany nad Nisou. The company managed to implement the installation in record time – three weeks.

Skoda Design and Jaroslav Bejvl have already collaborated on the presentations of new models. The common element was carefully processed Czech crystal. The company Aldit is a Czech producer of unique crystal lighting installations and art pieces. Under the brand “Bohemian Glass Masters”, it follows the tradition of Czech glassmaking.

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