This autumn we decided to introduce a new visual style in addition to our first series of solitary lamps. Takeup Visuals is behind the brand design and corporate identity. The authors comment on the design: “The glass objects produced by Aldit are made with a sense of tradition but at the same time follow new trends and innovative designs.
As a result, a new logo was created, which builds on the transformation of the classic serif font into a modern form. This font follows the very first logo that the company introduced when it was founded in 1997 and which have been representing it for 17 years. Originally drawn characters are simplified and lightened in some parts so that the brand naturally fits into the modern corporate identity, which attracts only the minimum amount of attention and lets the glass objects stand out.”